About New Edition Media
Our founder and director.
James Billington is an award-winning journalist, editor, and communications specialist with nearly 20 years’ experience across the technology and automotive sectors. His career has seen him lead editorial direction at some of the world’s most respected publications, including serving as Technology Editor at the Daily Telegraph (Australia) and Editor of leading automotive and technology magazines across consumer and B2B.
James has developed a deep understanding of how stories are shaped, shared, and received. As a communications consultant, James now applies this expertise to help global brands sharpen their messaging, build visibility, and connect meaningfully with audiences. His editorial work has taken him from breaking news and investigative features to in-depth coverage of innovation, mobility, and digital transformation.
His roots in the newsroom and magazine editing combine with PR to provide editorial insight with strategic communications, offering clients powerful storytelling, brand positioning, and publicity grounded in two decades of proven industry expertise.
Our journey.
New Edition Media is a London-based public relations and copywriting agency run by industry-leading journalists specialising in technology, automotive, lifestyle. Our award-winning editorial team will take your brand to the next level.
Led by an industry-renowned team of journalists, editors, art directors, PR gurus, and marketeers, we understand the intricacies across the entire media landscape. Our creatives set the standard of print magazines, are pioneers in digital media, and make an impact in today’s highly influential social-led environment.
We are, above all, a friendly, loyal and approachable agency. We love a coffee, we love a glass of wine, we love a good laugh. We love to meet people who are as impassioned as we are and we love to get results that will make a big difference to you and your business.